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Branding

Your Brand and Its Colors - Does it Matter?

October 22, 2020 7 min read

The psychology of color is used in all forms of advertising and marketing to help evoke emotions and convey a message without the use of words...

If you freedom hard enough, will you get noticed?

September 07, 2018 3 min read

Branding Guerrilla Marketing Non-Traditional Marketing Patriotic

For Constitution Day, we take a look at a patriotic brand and their marketing strategy. Getting noticed in the name of U-S-A, U-S-A, U-S-A!

MLB: Major League Branding, Plus Q&A

July 13, 2018 5 min read

All-Star Branding Logos Major League Baseball MLB

IHOb: Intentionally Hurting Our branding

June 07, 2018 4 min read

Branding IHOB IHOP International House of Pancakes Rebrand

IHOP becoming IHOb is a hot topic here at Americom. When it comes to branding, we all have our educated opinions...but when it's food branding, things can get pretty intense. Here's a look at what our millennials think about this name change.