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Rebrand

Your Brand and Its Colors - Does it Matter?

October 22, 2020 7 min read

The psychology of color is used in all forms of advertising and marketing to help evoke emotions and convey a message without the use of words...

IHOb: Intentionally Hurting Our branding

June 07, 2018 4 min read

Branding IHOB IHOP International House of Pancakes Rebrand

IHOP becoming IHOb is a hot topic here at Americom. When it comes to branding, we all have our educated opinions...but when it's food branding, things can get pretty intense. Here's a look at what our millennials think about this name change.