In today’s business climate, it’s more important than ever to have an online presence that is effective and efficient. Your website is often the first impression potential customers will have of your business, so it’s important to make sure it’s up to par. A new website can do wonders for your business, driving attention, conversions, and ultimately, growth. Here are some tips on how a new website can help:
A is for Attention
When you launch your new website, don’t just wait for people to find it. Shout it from the rooftops! It’s a big ol’ deal to launch a new website. Here are some ideas to promote your new website:
- Post it on your business social media accounts.
- Send out a press release to local and industry media.
- Email your customers, vendors, employees—heck, even family and friends!
- Ask for the share: your website design company will be happy to share it, and your employees might be proud to post it.
B is for Business
We’re gonna break our metaphorical arm patting ourselves on the metaphorical back here: our work gets results.
Our new website for Willy Burger is getting them more business, selling more burgers, and creating buzz. They were featured in a new article in the Beaumont Enterprise. Here’s what our client had to say:
“Directly, we’re seeing a lot of activity on our menu page, which is strategic for us as we’re introducing some new salads and other menu items. We’ve seen a nice uptick in our sales, both in-store dining and the online to-go or delivery orders. It’s tempting to just attribute that to summer and changes in folks’ schedules, but we see the correlation in menu item sales and the social feedback.”
— Lance LaRue, Chief Marketing Officer
Put simply, your outdated website could be costing you money!
C is for Conversions
What the heck is a conversion? Well, it’s pretty simple:
conversion: A desired business action completed by a visitor to your website, such as filling out a lead form, making an ecommerce order, or signing up for your email list.
If your current website isn’t set up to drive business actions, then it’s time for a new website.
An optimized, custom website can guide visitors to do the things that are valuable for your business. With some simple analytics tools, you can even track what advertising sources are most effective at generating conversions for you. All of this is a must-have for your new website project.
Sum It Up, Already
Patience is a virtue, but OK, we’ll summarize:
New websites aren’t just a coat of paint—they make a real difference for your business.